Monday, December 18, 2006

The power of ridicule

Blogger Brian Flemming quotes a reader discussing the power of ridicule to make serious social changes:

I think we should not underestimate the power of embarrassment. The book Freakonomics briefly discusses the way the Ku Klux Klan lost its subscribers, and the example is instructive. A man named Stetson Kennedy, almost single-handedly it seems, eroded the prestige of the Ku Klux Klan in the 1940s by joining them and then leaking all of their secret passwords and goofy lingo to the people who were writing "The Adventures of Superman" radio show. Week after week, there were episodes of Superman fighting the Klan, and the real Klan's mumbo jumbo was put out all over the airwaves for people to laugh at. Kids were playing Superman vs. the Klan on their front lawns. The Klan was humiliated by this, and was made to look foolish; and we went from a world in which the Klan was a legitimate organization with tens of millions of members – many of whom were senators, and even one president – to a world in which there are now something like 5,000 Klansmen. It's basically a defunct organization.

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